I was watching TV a few weeks ago, when I noticed one of those Gatorade commercials where the athletes are bent over, with colored sweat dripping profusely off their mono-chromatic frames. And it hit me like the bolt of lightning on the Gatorade logo...
Gatorade Sweat (tm)
Why not market a drink as an exact replacement for what you've lost?! That's essentially what they're saying with their fancy commercials: "This is the stuff that your stinky clothes are soaked in when you finish working out."
"Honey, can you pass me a tall glass of Sweat please?"
I think it's hip and clever. My roommate thinks it's gross. What do you think?
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